Question

In order to understand consumer purchasing patterns for Lay's chips, Frito-Lay market researchers are likely to use ________Blank because it analyzes large purchase history databases and coupon redemption histories looking for patterns.

Multiple Choice
data mining
primary data collection
intercept surveys
focus groups
surveys

Answer 1

The correct answer is **data mining**. Data mining involves analyzing large datasets to identify patterns and trends, which is what Frito-Lay researchers would use to understand consumer purchasing patterns for Lay's chips.