Question

What is the purpose of using attack language in advertising?
A. to make the audience feel bad about themselves
B. to make the competitor or other product seem negative
C. to make the audience think poorly of people who do not use the product
D. to make the featured product or service seem like a solution to a big problem

Answer 1

The primary purpose of using attack language in advertising is **B. to make the competitor or other product seem negative.** This approach often aims to discredit rival products or brands, positioning the advertised product as the better choice by highlighting the shortcomings or failures of the competition.