Question

What is the purpose of using attack language in advertising?(1 point)
Responses

to make the audience think poorly of people who do not use the product
to make the audience think poorly of people who do not use the product

to make the featured product or service seem like a solution to a big problem
to make the featured product or service seem like a solution to a big problem

to make the audience feel bad about themselves
to make the audience feel bad about themselves

to make the competitor or other product seem negative

Answer 1

The purpose of using attack language in advertising is **to make the competitor or other product seem negative.** This approach often highlights the shortcomings or undesirable traits of competing products to position the advertised product as the superior choice.