Question

What is the purpose of using attack language in advertising?(1 point)
Responses

to make the competitor or other product seem negative
to make the competitor or other product seem negative

to make the audience think poorly of people who do not use the product
to make the audience think poorly of people who do not use the product

to make the featured product or service seem like a solution to a big problem
to make the featured product or service seem like a solution to a big problem

to make the audience feel bad about themselves

Answer 1

The purpose of using attack language in advertising is **to make the competitor or other product seem negative**. This tactic aims to undermine the reputation of competing products in order to position the featured product more favorably in the eyes of consumers.