A multinational corporation produces many of the world's consumer product brands in the categories of food, beverages, cleaning agents, and personal care products, which are sold in many different retail stores. It would be common for this corporation to Blank______.

Question

A multinational corporation produces many of the world's consumer product brands in the categories of food, beverages, cleaning agents, and personal care products, which are sold in many different retail stores. It would be common for this corporation to Blank______.
Multiple choice question.

take the lead in channel relations

keep most of the profits generated in the channel

take a back seat in channel relations

use direct distribution

GPT-4o mini · Answer

The most appropriate choice for this multinational corporation is to **take the lead in channel relations**. This is because such corporations often have significant influence and resources to manage their relationships with retailers and control the distribution of their products effectively.