The persuasive technique being used in this scenario is ethos. Ethos refers to the credibility or ethical appeal that a spokesperson (in this case, the professional basketball player) brings to the product, suggesting that it is trustworthy or worthy of endorsement based on the player's reputation.
A professional basketball player endorses a drink in a TV commercial. What persuasive technique is being used?(1 point)
Responses
logos
logos
avant-garde
avant-garde
ethos
ethos
bandwagon
1 answer