Jenna works for a company that manufacturers rain boots. Recently, the company started selling the boots directly to consumers online but decided to stop this practice after receiving complaints from retailers who also sold the company's boots. What was Jenna's company hoping to accomplish by removing the online site?

Question

Multiple choice question.

Avoid conflict with the retailers

Reduce production costs for retailers

Increase shelf space at retailers

Increase brand awareness among consumers

Answer 1

Jenna's company was hoping to accomplish:

Avoid conflict with the retailers

By removing the online site, the company aimed to maintain a good relationship with its retailers and address their complaints about the direct online sales.