The correct answer is:
Yes, it is necessary for segmentation and targeting purposes.
Multiple Choice Question
Should researchers collect personal or household characteristics on a survey?
Multiple choice question.
No, it is not necessary for understanding products and brands.
No, this is considered an unethical invasion of privacy.
Yes, it is necessary for segmentation and targeting purposes.
Yes, it is helpful in case the researcher has follow-up questions.
1 answer