Why is the word “They” capitalized in the following sentence?

Most shoppers have the same goal: They want to find quality goods at low prices.

The information after the colon is a complete sentence.

It is a proper adjective.

It is the first word in a title.

It is a conjunction with four or more letters.

1 answer

The word "They" is capitalized in the sentence because the information after the colon is a complete sentence. In this context, standard grammar rules dictate that when a colon precedes a complete sentence, the first word following the colon is often capitalized.