Question

Claire is doing research for an online antiques business. After developing several personas to help visualize and understand her target customer, what is her next task? (1 point) Responses determine why the target customer will buy from her determine why the target customer will buy from her develop a positioning map to understand customer attitudes develop a positioning map to understand customer attitudes understand the customers’ sensitivity to price understand the customers’ sensitivity to price create a demographic visualization of the customer

Answer 1

After developing several personas to help visualize and understand her target customer, Claire's next task should be to **determine why the target customer will buy from her**. This step is crucial as it will help her identify the key motivations and needs of her customers, guiding her marketing strategies and product offerings to better align with those motivations.