Question

ccording to Cornell Professor Brian Wansink, if you can change a consumer's perception of a product, you can ...

Make it easier to close the sale quickly.
Change the consumer's behavior to purchase more expensive products and increase their happiness.
Trick them into spending lots of money
Convince the consumer to buy more expensive products they may not actually need.

Answer 1

According to Cornell Professor Brian Wansink, if you can change a consumer's perception of a product, you can **convince the consumer to buy more expensive products they may not actually need**. Wansink's research focuses on consumer behavior and decision-making, highlighting how perceptions and marketing tactics can influence purchasing choices.