To maximize attendance from family members of the cast, the most effective categories of mass media would be:
- a flier sent home with all students in the school - This directly reaches the families of the cast members.
- a reminder during the school’s morning announcements - This captures the attention of both students and staff right before school activities, increasing the chance that families will hear about the play.
These two options are likely to effectively spread the word to family members about the opening night of the play.