False. Selling gender-neutral clothing is not an example of demographic segmentation; rather, it is an example of psychographic segmentation. Demographic segmentation involves dividing a market based on variables such as age, gender, income, education, etc. In contrast, psychographic segmentation focuses on lifestyle, values, and beliefs, which gender-neutral clothing appeals to, as it caters to individuals who may prioritize inclusivity and personal identity over traditional gender categories.
True or false
A company that sells gender neutral clothing is segmenting customers demographically
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