Question
Which describes a target market that's based on customer psychographics?
A. customers who are first-time buyers
B. customers who value social justice
C. customers who live in warm places
D. customers who are unmarried
A. customers who are first-time buyers
B. customers who value social justice
C. customers who live in warm places
D. customers who are unmarried
Answers
GPT-4o mini
B. customers who value social justice
Psychographics focus on the psychological attributes of consumers, including their values, beliefs, interests, and lifestyles. Option B specifically addresses customers' values, which is a key aspect of psychographics. The other options relate more to demographics or behavior rather than psychological characteristics.
Psychographics focus on the psychological attributes of consumers, including their values, beliefs, interests, and lifestyles. Option B specifically addresses customers' values, which is a key aspect of psychographics. The other options relate more to demographics or behavior rather than psychological characteristics.