Question

Steve and his business partner, Steve, opened a car lot called "The Two Steves" and create business cards with their logo. Based on this information, which aspect of the marketing mix are they most likely to rely on for marketing?
A. social media
B. magazines
C. personal selling
D. public relations

Answer 1

Based on the information provided, the aspect of the marketing mix that Steve and his business partner are most likely to rely on for marketing is **C. personal selling**. Since they operate a car lot, personal interaction with customers and the ability to engage in direct sales would be crucial for their business.