Question

Darren and Ike run a custom bicycle shop. This week, they launched a series of free bicycle repair clinics to raise awareness about their business. Which term best describes their activity?
A. network marketing
B. public relations
C. direct advertising
D. promotions

Answer 1

The best term to describe Darren and Ike's activity of launching free bicycle repair clinics to raise awareness about their business is **B. public relations**. This activity is focused on building a positive image and relationship with the community, which aligns with public relations efforts.