Question

After conducting extensive research, the owners of a discount furniture outlet decided to let their employees offer special financing to customers that required no payments for two years. which aspect of the 7 Ps of marketing did the owners focus on?
A. product
B. price
C. people
D. positioning

Answer 1

The aspect of the 7 Ps of marketing that the owners focused on by allowing employees to offer special financing with no payments for two years is **B. price**. This decision directly relates to the pricing strategy and how the company is making its products more accessible to customers through financing options.