Question

After conducting extensive research, the owners of a discount furniture outlet decided to let their employees offer special financing to customers that required no payments for two years. which aspect of the 7 Ps of marketing did the owners focus on?

Answer 1

The owners of the discount furniture outlet focused on **Promotion**, one of the 7 Ps of marketing. By allowing employees to offer special financing options with no payments for two years, they aimed to encourage customers to make purchases through promotional incentives. This strategy is designed to attract more customers and stimulate sales by making the products more accessible through attractive financing terms.