Question

When Keely opened a swimsuit shop in the town where she vacationed every summer as a child, she knew that her selling season would be short. How is Keelys market MOST likely segmented?
A. psychographically
B. geographically
C. demographically
D. behaviorally

Answer 1

Keely's market is most likely segmented **B. geographically**. Since she opened a swimsuit shop in a specific town where she vacationed, it suggests she is targeting customers who are in that geographical area, particularly those who visit or live in that location during the swimsuit selling season.