Question
Claire is doing research for an online antiques business. After developing several personas to help visualize and understand her target customer, what is her next task?
A. determine why the target customer will buy from her
B. develop a positioning map to understand customer attitudes
C. understand the customers' sensitivity to price
D. create a demographic visualization of the customer
A. determine why the target customer will buy from her
B. develop a positioning map to understand customer attitudes
C. understand the customers' sensitivity to price
D. create a demographic visualization of the customer
Answers
GPT-4o mini
After developing several personas to help visualize and understand her target customer, Claire's next task should ideally be to **determine why the target customer will buy from her** (Option A). Understanding the motivations and needs of her target customers is crucial to effectively tailor her marketing strategies and product offerings. This insight will guide how she positions her business and communicates value to the customers. While the other options are also important, establishing the reasons for purchase is foundational.