Question

After conducting extensive research, the owners of a discount furniture outlet decided to let their employees offer special financing to customers that required no payments for two years. Which aspect of the 7 Ps of marketing did the owners focus on? (1 point) Responses product product price price people people positioning.

Answer 1

The owners focused on the aspect of **price**. By offering special financing that requires no payments for two years, they are essentially providing a pricing option to make their products more accessible to customers.