Question

When Keely opened a swimsuit shop in the town where she vacationed every summer as a child, she knew that her selling season would be short. How is Keely’s market MOST likely segmented? (1 point) Responses psychographically psychographically geographically geographically demographically demographically behaviorally

Answer 1

Keely's market is MOST likely segmented **geographically**. Since she opened a swimsuit shop in a specific town where she vacationed and considering the seasonal nature of her business, her target customers would most likely be those who visit that geographical area during the summer for vacation.