The persuasive technique being used in this case is ethos. Ethos involves the credibility or character of the person endorsing the product, and in this scenario, a professional basketball player lends their authority and trustworthiness to the drink by endorsing it.
A professional basketball player endorses a drink in a TV commercial. What persuasive technique is being used?(1 point) Responses logos logos avant-garde avant-garde bandwagon bandwagon ethos
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