Question

When Keely opened a swimsuit shop in the town where she vacationed every summer as a child, she knew that her selling season would be short. How is Keely's market most likely segmented?
A. psychographically
B. geographically
C. demographically
D. behaviorally

Answer 1

Keely's market is most likely segmented **B. geographically**. Since she opened a swimsuit shop in a specific town where she vacationed during the summers, her target market is likely defined by the geographic location and the seasonal nature of her business.