Question

When Marco decided to start a vegan noodle shop, he spent months researching noodle recipes and studying the ways in which his urban clientele liked to shop and eat. Which aspect of the marketing mix did Marco focus on?
A. product
B. packaging
C. price
D. people

Answer 1

Marco focused on A. product. He spent time researching noodle recipes, which indicates he was concentrating on what type of product to offer in his vegan noodle shop.