Question

After conducting extensive research, the owners of the discount furniture outlet decided to let their employees offer special financing to customers that required no payments for two years. Which aspect of the 7 Ps of marketing did the owners focus on?
A. product
B. price
C. people
D. positioning

Answer 1

The aspect of the 7 Ps of marketing that the owners focused on by offering special financing with no payments for two years is **B. price**. This decision directly relates to the pricing strategy intended to make the furniture more accessible to customers.