Question

any communication method used by companies to inform, persuade or remind customers of their products

recevier
source
promotion
promotinal mix

Answer 1

The term that best fits the description of a communication method used by companies to inform, persuade, or remind customers of their products is **"promotion."**

Here’s a brief explanation of the other terms you mentioned for clarity:

- **Receiver:** This refers to the person or audience that receives a message in the communication process. In the context of marketing, this would be the customer or target audience.

- **Source:** This refers to the entity or individual that sends the message. In marketing, this is often the company or brand behind the promotion.

- **Promotional Mix:** This refers to the combination of different promotional tools that a company uses to reach its target audience. The promotional mix typically includes advertising, sales promotions, public relations, personal selling, and direct marketing.

In summary, while "promotion" directly aligns with the methods used to communicate about products, "promotional mix" encompasses the various tools employed for that purpose.