Question

A business is announced as the official event sponsor: Response input area
advertising
public relations
sales promotion
personal selling

Answer 1

In the context of a business being announced as the official event sponsor, the most relevant marketing communications tactic would be **advertising**. This is because advertising encompasses the promotion of the business's association with the event, often highlighting its sponsorship through various media channels to reach a broader audience and enhance brand visibility.

However, **public relations** can also play a significant role as it involves managing the business's image and communications surrounding the sponsorship, potentially leading to media coverage and community engagement.

While **sales promotion** and **personal selling** could be strategies employed in conjunction with the sponsorship (e.g., promotional offers during the event), they are not directly related to the announcement of the sponsorship itself.

So, the primary answer is **advertising**, with a secondary consideration for **public relations**.