Question
A grocery store distributes free food samples:
advertising
piblic relations
sales promotion
personal selling
advertising
piblic relations
sales promotion
personal selling
Answers
GPT-4o mini
The distribution of free food samples by a grocery store primarily falls under **sales promotion**. Sales promotions are marketing tactics aimed at increasing sales and stimulating consumer interest and purchasing behavior. Free samples serve as an incentive for customers to try new products, potentially resulting in increased sales for those items.
Here's a brief overview of how the other options differ:
- **Advertising**: This involves paid media placements to promote products or services, such as TV or online ads.
- **Public relations**: This focuses on managing the store's image and relationships with the public, often through press releases, events, or community engagement, rather than direct sales incentives.
- **Personal selling**: This is a direct interaction between a salesperson and a customer, typically in a retail environment, where the salesperson provides information and persuades the customer to make a purchase.
So, free food samples are primarily a form of sales promotion.
Here's a brief overview of how the other options differ:
- **Advertising**: This involves paid media placements to promote products or services, such as TV or online ads.
- **Public relations**: This focuses on managing the store's image and relationships with the public, often through press releases, events, or community engagement, rather than direct sales incentives.
- **Personal selling**: This is a direct interaction between a salesperson and a customer, typically in a retail environment, where the salesperson provides information and persuades the customer to make a purchase.
So, free food samples are primarily a form of sales promotion.