Question

What is it called when most potential customers for a product already have something that satisfies that need or want?

Question 1 options:

market saturation


the product life cycle


bringing a product to market


rapid growth

Answer 1

The correct answer is **market saturation**. This term refers to a situation where most potential customers already own a product or have access to a solution that satisfies their need or want, making it difficult for new products to gain market share.