Question

What are influencers and what are they paid to do?

short answer

Answer 1

Influencers are individuals who have the ability to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience, typically on social media platforms. They are paid to promote products or services, create content, and engage with their followers to drive brand awareness and sales. Compensation can be in the form of cash, free products, or other perks, depending on the collaboration.