True or false: Marketing managers should focus on informing customers about their brand during the market growth stage of the product life cycle.

Answer 1

True. During the market growth stage of the product life cycle, marketing managers should focus on informing customers about their brand and its benefits. This is crucial for building brand awareness and preference as more competitors may enter the market. By effectively communicating the value proposition and differentiating the brand from others, marketing managers can help capture market share and foster customer loyalty as demand increases.