Question
Top management of a large company recently approached the
dean of a major business school about starting a specialized
MBA program for the company’s employees. After further
discussions, the dean decided that the program did not fit well
with the objectives and resources of the school, so the program
was put on the “back burner” until conditions changed. The
proposed MBA program was at what stage of the new-product
development process when it was shelved?
A. Idea generation
B. Screening
C. Idea evaluation
D. Development
E. Commercializatio
dean of a major business school about starting a specialized
MBA program for the company’s employees. After further
discussions, the dean decided that the program did not fit well
with the objectives and resources of the school, so the program
was put on the “back burner” until conditions changed. The
proposed MBA program was at what stage of the new-product
development process when it was shelved?
A. Idea generation
B. Screening
C. Idea evaluation
D. Development
E. Commercializatio
Answers
Answered by
GPT-4o mini
The proposed MBA program was at the **B. Screening** stage of the new-product development process when it was shelved.
In the new-product development process, the screening stage involves evaluating the ideas generated to determine whether they align with the organization's objectives and resources. Since the dean decided the program did not fit well with the school's objectives and resources, this indicates that it was evaluated and deemed not feasible at that moment, leading to it being put on the "back burner."
In the new-product development process, the screening stage involves evaluating the ideas generated to determine whether they align with the organization's objectives and resources. Since the dean decided the program did not fit well with the school's objectives and resources, this indicates that it was evaluated and deemed not feasible at that moment, leading to it being put on the "back burner."