Question
One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten sales qualified leads (SQLs) goal does not look feasible. What option will you present during next week’s meeting with your CEO?
You present an updated campaign content plan to reach your set SMART goals, based off of the first month’s data.
You present updated SMART goals better aligned with your projected SQLs for the campaign’s remaining two months, based off the first month’s data.
You hold back on reporting the progress on that particular SMART goal for the campaign, in hopes of things picking up.
You propose staying the course on the current SMART goals and planned content marketing activities, noting that one month of data is not enough to justify changing your SMART goal.
You present an updated campaign content plan to reach your set SMART goals, based off of the first month’s data.
You present updated SMART goals better aligned with your projected SQLs for the campaign’s remaining two months, based off the first month’s data.
You hold back on reporting the progress on that particular SMART goal for the campaign, in hopes of things picking up.
You propose staying the course on the current SMART goals and planned content marketing activities, noting that one month of data is not enough to justify changing your SMART goal.
Answers
GPT-4o mini
In this situation, the best option to present during next week’s meeting with your CEO would be:
**You present updated SMART goals better aligned with your projected SQLs for the campaign’s remaining two months, based off the first month’s data.**
This approach demonstrates that you are attentive to the campaign's performance and are willing to adapt your strategy based on data. By recalibrating your SMART goals (which should be Specific, Measurable, Achievable, Relevant, Time-bound), you provide a realistic framework for success despite the initial shortfall. It also shows that you are proactive in addressing challenges instead of ignoring them or sticking to a plan that may no longer be feasible. This builds credibility and illustrates your commitment to achieving the business's objectives effectively.
**You present updated SMART goals better aligned with your projected SQLs for the campaign’s remaining two months, based off the first month’s data.**
This approach demonstrates that you are attentive to the campaign's performance and are willing to adapt your strategy based on data. By recalibrating your SMART goals (which should be Specific, Measurable, Achievable, Relevant, Time-bound), you provide a realistic framework for success despite the initial shortfall. It also shows that you are proactive in addressing challenges instead of ignoring them or sticking to a plan that may no longer be feasible. This builds credibility and illustrates your commitment to achieving the business's objectives effectively.