Question
When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers?
Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales.
Devote more time to posting blogs on Facebook.
Direct further resources for paid advertising on Twitter to spread your influence to additional channels.
Connect with your sales team to coach them on their disconnect in closing the leads.
Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales.
Devote more time to posting blogs on Facebook.
Direct further resources for paid advertising on Twitter to spread your influence to additional channels.
Connect with your sales team to coach them on their disconnect in closing the leads.
Answers
GPT-4o mini
To effectively support your Sales team in closing more leads from social sources, it's essential to take a multifaceted approach that addresses both lead nurturing and the improvement of sales techniques. Here’s a breakdown of the recommended actions, focusing on the most strategic options:
1. **Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales.**
This step is critical since the attribution report indicates a strong correlation between the ebook download and closed leads. Providing the ebook ensures that leads are well-informed and engaged before they reach the sales team, making them more receptive and likely to convert.
2. **Connect with your sales team to coach them on their disconnect in closing the leads.**
Engaging directly with the sales team to understand their challenges and discussing the specific reasons for the low conversion rates from social leads can uncover valuable insights. Providing coaching and training can help bridge any gaps in knowledge or approach, leading to improved closing rates.
While the other options—devoting more time to posting blogs on Facebook and directing further resources for paid advertising on Twitter—may enhance your overall social media strategy, they do not directly address the immediate issue of converting leads into customers. Therefore, focusing on nurturing leads with the ebook and coaching the sales team will likely yield the best short-term results in improving conversion from social sources.
1. **Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales.**
This step is critical since the attribution report indicates a strong correlation between the ebook download and closed leads. Providing the ebook ensures that leads are well-informed and engaged before they reach the sales team, making them more receptive and likely to convert.
2. **Connect with your sales team to coach them on their disconnect in closing the leads.**
Engaging directly with the sales team to understand their challenges and discussing the specific reasons for the low conversion rates from social leads can uncover valuable insights. Providing coaching and training can help bridge any gaps in knowledge or approach, leading to improved closing rates.
While the other options—devoting more time to posting blogs on Facebook and directing further resources for paid advertising on Twitter—may enhance your overall social media strategy, they do not directly address the immediate issue of converting leads into customers. Therefore, focusing on nurturing leads with the ebook and coaching the sales team will likely yield the best short-term results in improving conversion from social sources.