Question
You just landed your dream job as a content creator at a local startup. It’s your first week and your boss asks you to perform a content audit to get acquainted with the company’s collateral as well as organize it. Where might you start looking for content that already exists?
Talk with the sales team
Check with more tenured employees
Look through the company’s CRM and CMS
All of the above
Talk with the sales team
Check with more tenured employees
Look through the company’s CRM and CMS
All of the above
Answers
GPT-4o mini
All of the above.
To conduct a thorough content audit, it's important to gather information from multiple sources. Talking with the sales team can provide insights into the types of content that have been effective in client interactions. More tenured employees can offer historical context and knowledge about content that has been created in the past. Additionally, looking through the company's Customer Relationship Management (CRM) and Content Management System (CMS) will help you identify existing collateral, track performance metrics, and see what has been used and what gaps may exist. Collectively, these approaches will give you a comprehensive view of the company's existing content.
To conduct a thorough content audit, it's important to gather information from multiple sources. Talking with the sales team can provide insights into the types of content that have been effective in client interactions. More tenured employees can offer historical context and knowledge about content that has been created in the past. Additionally, looking through the company's Customer Relationship Management (CRM) and Content Management System (CMS) will help you identify existing collateral, track performance metrics, and see what has been used and what gaps may exist. Collectively, these approaches will give you a comprehensive view of the company's existing content.