Question

Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?

What are you offering?

How will this help your audience?

Why are you doing what you are doing?

None of the above

Answer 1

The most effective question to start with is **"Why are you doing what you are doing?"** Understanding the underlying purpose and passion behind the company's mission can create a compelling narrative that resonates with both employees and customers. It helps to establish a strong emotional connection and differentiates the company from competitors by highlighting its unique values and motivations.