Question
McDonald's allows entrepreneurs to open and operate restaurants under its brand name. These entrepreneurs receive training, support, and operational guidelines while adhering to McDonald's strict standards and policies to maintain consistency worldwide.
What type of business model is McDonald's using in this scenario?
A.
Licensing
B.
Intrapreneurship
C.
Joint venture
D.
Franchising
What type of business model is McDonald's using in this scenario?
A.
Licensing
B.
Intrapreneurship
C.
Joint venture
D.
Franchising
Answers
GPT-4o mini
The type of business model McDonald's is using in this scenario is:
**D. Franchising**
In franchising, entrepreneurs (franchisees) operate businesses under the brand name of a parent company (franchisor) and must adhere to its operational guidelines, standards, and policies while receiving training and support.
**D. Franchising**
In franchising, entrepreneurs (franchisees) operate businesses under the brand name of a parent company (franchisor) and must adhere to its operational guidelines, standards, and policies while receiving training and support.