On a positioning map, the x and y axes typically represent dimensions of customer perceptions. This allows businesses to visualize how their product or brand is perceived in relation to competitors based on specific attributes or characteristics that are important to customers.
On a positioning map, what do the x and y axes represent?
(1 point)
Responses
components of the marketing mix
components of the marketing mix
multiple levels of distribution
multiple levels of distribution
customer communication strategies
customer communication strategies
dimensions of customer perceptions
dimensions of customer perceptions
1 answer
1 answer