After developing several personas to help visualize and understand her target customer, Claire's next task should be to determine why the target customer will buy from her. Understanding the motivations and reasons behind their purchasing decisions is crucial for tailoring her offerings to meet their needs.
Claire is doing research for an online antiques business. After developing several personas to help visualize and understand her target customer, what is her next task?
(1 point)
Responses
determine why the target customer will buy from her
determine why the target customer will buy from her
develop a positioning map to understand customer attitudes
develop a positioning map to understand customer attitudes
understand the customers’ sensitivity to price
understand the customers’ sensitivity to price
create a demographic visualization of the customer
create a demographic visualization of the customer
1 answer
1 answer