When Manuel started his online HR consulting firm, he knew that most of his customers would be smaller businesses without HR departments. Which word BEST describes the kind of market Manuel is operating in?

Question

(1 point)
Responses

geographic

geographic

psychographic

psychographic

industrial

industrial

consumer

consumer

Answer 1

The best word to describe the kind of market Manuel is operating in is "industrial." This is because he is targeting smaller businesses, which typically fall under the category of industrial or business-to-business (B2B) market rather than a consumer market.

So the correct response is:

industrial