Which of the following are characteristics of a good brand name? (Check all that apply.)

Question

Multiple select question.

Does not go out of date

Brief and simple

Can be pronounced in multiple ways

Easy to recognize and recall

Has sexually suggestive imagery

Answer 1

The characteristics of a good brand name include:

• Does not go out of date
• Brief and simple
• Easy to recognize and recall

The other options, "Can be pronounced in multiple ways" and "Has sexually suggestive imagery," are not characteristics of a good brand name. A good brand name should be easily pronounceable in one way and should generally avoid any potentially controversial or inappropriate connotations.