Which of the following are levels of brand familiarity? (More than one answer may be correct.)

Question

Multiple select question.

Evangelism

Recognition

Rejection

Insistence

Preference

Nonrecognition

Consumption

Answer 1

The levels of brand familiarity typically include:

1. Recognition - This is the level where consumers can identify or recognize the brand when they see it.

2. Preference - At this level, consumers have a favorable attitude towards a brand and may prefer it over others.

3. Insistence - This indicates a strong loyalty to a brand where a consumer will only choose that brand regardless of other options.

4. Evangelism - This is when consumers are not just loyal, but actively promote and recommend the brand to others.

5. Nonrecognition - This is the level where consumers do not recognize the brand at all.

Based on these definitions, the correct levels of brand familiarity from your list are:

• Evangelism
• Recognition
• Insistence
• Preference
• Nonrecognition

Rejection and Consumption are typically not categorized as levels of brand familiarity.