Question

Which of the following are levels of brand familiarity? (More than one answer may be correct.)
Multiple select question.

Evangelism

Recognition

Rejection

Insistence

Preference

Nonrecognition

Consumption

Answer 1

The levels of brand familiarity typically include:

1. **Recognition** - This is the level where consumers can identify or recognize the brand when they see it.

2. **Preference** - At this level, consumers have a favorable attitude towards a brand and may prefer it over others.

3. **Insistence** - This indicates a strong loyalty to a brand where a consumer will only choose that brand regardless of other options.

4. **Evangelism** - This is when consumers are not just loyal, but actively promote and recommend the brand to others.

5. **Nonrecognition** - This is the level where consumers do not recognize the brand at all.

Based on these definitions, the correct levels of brand familiarity from your list are:

- **Evangelism**
- **Recognition**
- **Insistence**
- **Preference**
- **Nonrecognition**

**Rejection** and **Consumption** are typically not categorized as levels of brand familiarity.