Jessica is a member of a group of consumers who do research for ACNielsen. Group members have ID cards and when they make a purchase, this card is scanned and purchase information goes directly to ACNielsen. These group members are part of a Blank______.

Question

Jessica is a member of a group of consumers who do research for ACNielsen. Group members have ID cards and when they make a purchase, this card is scanned and purchase information goes directly to ACNielsen. These group members are part of a Blank______.
Multiple choice question.

phone survey

focus group

direct observation

consumer panel

GPT-4o mini · Answer

The correct answer is **consumer panel**.