The general structure of a persuasive speech is typically comprised of an introduction, a body with distinct points, and a conclusion. This structure is effective because it allows the speaker to clearly present their argument, support it with evidence, and then reinforce their message in a compelling way. For example, in the lesson, it says that “a strong introduction captures the audience's attention and establishes credibility.” This shows that a persuasive speech gains traction from the very beginning, making the audience more receptive to the arguments that follow.
In conclusion, utilizing this structured approach ensures that the audience not only understands the key points being made but also feels engaged and motivated to consider the speaker's perspective. By appealing to logic, emotion, and credibility, the speaker can effectively influence the audience’s beliefs or actions.