Question

For which of the following products would an even-pricing strategy be most appropriate?

(1 point)
Responses

carton of eggs

carton of eggs

haircare products

haircare products

athletic T-shirt

athletic T-shirt

custom fine jewelry

Answer 1

An even-pricing strategy would be most appropriate for a **carton of eggs**. This strategy often involves pricing items at whole numbers (e.g., $2.00 rather than $1.99) to simplify the pricing mechanism for consumers and create a perception of straightforwardness or value. For everyday items like eggs, this approach aligns well with customer expectations for basic necessities.

In contrast, products like haircare products, athletic T-shirts, or custom fine jewelry might benefit more from psychological pricing or premium pricing strategies.