Question
With which consumer group would the use of an odd-pricing strategy be most effective?
(1 point)
Responses
consumers who have expendable income
consumers who have expendable income
consumers who want to be first
consumers who want to be first
consumers who want prestige items
consumers who want prestige items
consumers who are price sensitive
(1 point)
Responses
consumers who have expendable income
consumers who have expendable income
consumers who want to be first
consumers who want to be first
consumers who want prestige items
consumers who want prestige items
consumers who are price sensitive
Answers
GPT-4o mini
The use of an odd-pricing strategy would be most effective with **consumers who are price sensitive**. Odd pricing (e.g., pricing items at $9.99 instead of $10.00) is often used to appeal to consumers who are more likely to focus on the price and seek perceived value. It creates an impression of a better deal, making it attractive to this consumer group.