The most important consideration before offering customers a proprietary credit card for purchases in her store is whether her business has the cash flow to manage partial payments. Offering a proprietary credit card typically involves extending credit to customers, which means that Elena needs to ensure that her business can handle the financial implications of delayed payments and variable cash flow that may result from this offering.
Elena has a successful appliance store. What is the most important consideration before offering customers a proprietary credit card for purchases in her store?
Responses
whether this fits in with her overall marketing strategy
whether this will be for repeat customers or new customers
whether her business has the cash flow to manage partial payments
whether she has the inventory on hand if business improves as a result
1 answer
1 answer