The sample is biased because:
People who shop in bookstores are likely to read more books than those who do not.
This means that the survey results will disproportionately represent individuals who already have an interest in reading, leading to an overestimation of the percentage of shoppers in the mall who like to read books. The survey does not adequately represent the general population of mall shoppers, many of whom may not frequent bookstores or read books at all.