- The phrase "the medium is the message" means that the medium through which information is delivered affects how the message is perceived and understood.
Print media is forms of printed communication such as newspapers and magazines.
Visual media is forms of pictorial communication such as photographs and videos.
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Print media affects the reader by providing detailed information, allowing for deeper engagement, analysis, and reflection on the content.
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Visual media affects the viewer by eliciting immediate emotional responses and conveying messages quickly through imagery and motion.
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Visual media generally has a more immediate impact compared to print media due to its ability to quickly capture attention and evoke emotions.
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The word "explanatory" means serving to explain something or make it clear.
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A text structure is the way an author organizes information in a text to convey ideas effectively.
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Authors choose different organizational structures to enhance understanding, emphasize key points, and cater to the needs of their audience.
| Type of Text Structure | What It Does | |-----------------------------------------|-------------------------------------------------| | Compare/Contrast | Examines the similarities and differences between two or more subjects. | | Problem/Solution | Identifies a problem and presents one or more solutions. | | Cause/Effect | Explores the reasons something happens and the resulting effects. | | Claims/Counterclaims/Evidence | Presents a claim supported by counterarguments and evidence. |
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Rhetoric is the art of persuasive speaking or writing.
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Aristotle said rhetoric is based on ethos (credibility), pathos (emotional appeal), and logos (logical reasoning).
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Anaphora is the repetition of a word or phrase at the beginning of sentences.
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Antithesis is the stating of two opposite ideas using the same grammatical structure.
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Rhetorical questions are questions asked for effect rather than answers.
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Ethos is the credibility or ethical appeal of the speaker or writer, used to persuade the audience by establishing trust and authority.
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Pathos is the emotional appeal, used to persuade the audience by evoking feelings and empathy.
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Logos is the logical appeal, used to persuade the audience by employing reason, facts, and statistics.
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An anecdote is a short, interesting story about a real incident or person, often used to illustrate a point.
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Five potential effects an anecdote can have on an audience:
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Engages the audience by making the content relatable.
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Evokes emotional responses, enhancing connection to the message.
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Illustrates a concept or argument more vividly.
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Provides evidence or support for a claim.
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Helps to illustrate implications or consequences in a memorable way.
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Two elements of deductive reasoning:
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A general principle or premise.
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A specific conclusion drawn from the premise.
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Two elements of inductive reasoning:
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Specific observations or instances.
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A generalized conclusion based on those observations.